Investment

Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.

Have A Question About This Topic?

Thank you! Oops!
What Smart Investors Know

What Smart Investors Know

Savvy investors take the time to separate emotion from fact.

Types of insurance business owners often overlook

Types of insurance business owners often overlook

Protecting yourself in your personal life can help protect your business in the long term. 

It Was the Best of Times, It Was the Worst of Times

It Was the Best of Times, It Was the Worst of Times

All about how missing the best market days (or the worst!) might affect your portfolio.

Diversification, Patience, and Consistency

Three important factors when it comes to your financial life.

Estimating the Cost of College

This worksheet can help you estimate the costs of a four-year college program.

Risk Perspective

Is it possible to avoid loss? Not entirely, but you can attempt to manage risk.

How to Invest in LGBTQ+ Friendly Companies

This article allows those who support LGBTQ+ interests to explore the possibilities of Socially Responsible Investing.

Financial fixes: Beware of market bubbles

Ideas on how to build a solid investment portfolio.

Emotional vs. Strategic Decisions

Information vs. instinct. Are your choices based on evidence of emotion?

View all articles

What Smart Investors Know

Savvy investors take the time to separate emotion from fact.

The Business Cycle

How will you weather the ups and downs of the business cycle?

Inflation and Your Portfolio

Even low inflation rates can pose a threat to investment returns.

The Junk Drawer Approach to Investing

It's easy to let investments accumulate like old receipts in a junk drawer.

It Was the Best of Times, It Was the Worst of Times

All about how missing the best market days (or the worst!) might affect your portfolio.

Global and International Funds

Investors seeking world investments can choose between global and international funds. What's the difference?

View all videos